Propertymark, the go-to consumer organisation which helps people buy, sell, rent and let their homes, today launches its first national television advertisement to highlight the importance of using an agent who is ‘Propertymark Protected’.
Members from across the organisation took part in the filming for the new TV advert, including Chris McKenzie of Pearsons Estate Agents based in Southsea. The advert will appear across popular channels such as More 4, Home, Good Food, Eden, Discovery, Sky Sports News and Sky Living reaching approximately 30million adult viewers. The first prime time opportunity to see the advert will be during Grand Designs and Outlander on More 4 this evening (Thursday 7 September).
Propertymark unites the know-how and experience of the five leading membership organisations* for services in lettings, sales and auctions to create a single voice which promotes professionalism and integrity among those working in the property industry. By holding its members accountable and empowering consumers with knowledge and advice, Propertymark protects consumers and their money during their property transactions.
Chris McKenzie from Pearsons comments: “The TV campaign has taken several months to develop and it was really exciting to be involved in the filming of the advert. By displaying the Propertymark logo in our agency window we’re letting consumers know they’re in safe hands and their money is protected. The launch of this television advert will help to raise further awareness of the work Propertymark is doing to support consumers and we hope as a result, people will proactively look for the ‘Propertymark Protected’ logo when choosing an agent in the future.”
David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said: “At present, consumers don’t know where to go for property advice or can’t be sure if they are dealing with a professional. Propertymark is changing this by acting as a stamp of approval for consumers when they seek property expertise. With the help of our members, some of whom participated in the filming of the advert including Chris McKenzie, we’re encouraging consumers to look for the ‘Propertymark Protected’ logo. This means they’re dealing with a professional who has opted for regulation in an unregulated sector and will ensure their money is protected.”
* Propertymark’s membership organisations – the Association of Residential Letting Agents (ARLA), the National Association of Estate Agents (NAEA), the National Association of Valuers and Auctioneers (NAVA), NAEA Commercial, and ARLA Inventories