Why, when it comes to selling a specialist property in the digital age, you still can't beat the experience and expertise of a bricks and mortar estate agent.
In this cyber-centric existence, where websites act as the new shop windows, and online browsing is firmly ingrained into the fabric of our everyday culture it's easy to turn to the internet as a first port of call when looking to sell or buy character property. But while the digital revolution has excelled at making some aspects of day-to-day life more convenient, there really is no substitute for the specialist level of service that a physical estate agency can offer.
A character property can be defined in the simplest sense as one pertaining the 'wow' factor and refers to any property that is unique and outstanding, be that in a quirky capacity or because of its sheer size. They are in every sense of the word ‘special properties’ and as such require an expert level of care that reflects their unique nature.
It was this realisation and absence in the marketplace that prompted Pearsons to introduce a dedicated Country & Individual Homes division to its already extensive scope of property services. As Director of the division Jeremy Beckingsale explains "Not all houses are created equal and our intention through launching Country & Individual Homes was to offer a service that markets these unique properties with the expert approach that is not only necessary, but actually fundamental, when dealing with a home of this calibre.”
"Distinctive homes at the high end of the market or those that are unique or rich in character, require a more tailored service, which focuses not only on local buyers but those from further afield. That’s what the team we’ve created here at Pearsons are experts at and what our Country & Individual facility can offer a potential seller.”
While the internet is one such avenue the team enlist in their enhanced marketing approach for these unique character properties, it's just one aspect of a wider strategy that includes exposure in the agents' own quarterly publication available at all of its local offices. It's a trump card that sets Pearsons apart from the competition, and cements its position as a leader in a fluctuating market that has seen the agency flourish and thrive for more than a century.
What's more, the agency market your property on a dedicated Country & Individual Homes website, for the duration of the sale, giving it elevated exposure through banner ads on the landing page, and a thorough and comprehensive sales spec. All totally free of charge.
If you're interested in learning more about the Country & Individual Homes portfolio at Pearsons, or if you're looking to sell a home you think could benefit from this service, visit countryandindividualhomes for more information.